New survey links strong IT budget with business growth

Increasing spending on technology can be a hard sell, especially when the economy is slow. Here’s some ammunition to bolster your argument when it comes time to present your IT budget to the higher-ups.

Small and medium-sized businesses (SMBs) around the world are planning to put more resources behind IT to drive the growth of their business in 2013, according to a survey by the Economist Intelligence Unit sponsored by SAP.

The survey collected responses from business leaders at over 1,000 SMBs from the developed economies of France, Germany, Japan, the United Kingdom and the U.S. and the emerging economies of Brazil, China, India, Mexico and Russia.

The respondents agreed: Effective use of technology is key to achieving growth.

And, of course, growth is what companies are anxious to see. Not surprisingly, 60% of smaller companies and 47% of midsize companies said growing sales and earnings are top priorities in the coming year.

Apparently, IT will play a big role in those efforts. Overall, 46% said using IT more effectively is at the top of their To Do list.

Notably, the goal of using IT more effectively was cited frequently by the survey respondents located in the emerging economies: India (72%), Brazil (75%), Russia (33%), China (44%) and Mexico (33%).

And, 60% of those polled said they’re currently focusing more energy on automating tasks and business functions than they were three years ago.

These results seem to indicate the rest of the world is on to something. When discussing next year’s IT budget with the boss, use these numbers to show that IT is a worthy investment, not just a cost center.

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