Facebook and work: A match made in …

Facebook and work usually don’t get mentioned in the same sentence – unless you’re talking about a security breach. But Mark Zuckerberg and Co. want to change that. 

The social media giant has begun a slow rollout of a new app called Facebook At Work. It’s ad free, subscription free (so far) and if Facebook has its way, it’s the future of work.

IT probably isn’t so sure of that.

There have been plenty of past attempts at internal social networks for companies, and the results have been mixed at best. Getting everyone to use the networks or use them for their intended purposes isn’t exactly a slam dunk proposition.

Drawbacks of social networks at work

The top reason most social networks fail: They’re primarily social. Users enjoy the social aspect of staying in touch with friends and family, but that doesn’t translate to wanting to connect at work or talk about projects.

But apathy can be the best outcome of a failed social network launch. Security and privacy issues are also likely, and can be even more costly than adopting a product that isn’t popular. And if there’s one thing Facebook has been known for among the business community, it’s security and privacy issues.

Advantages for Facebook

That said, Facebook might be uniquely positioned to succeed where others have failed. It’s familiar enough that it wouldn’t take as much adjustment for users as a new app would. And with a company the size of Facebook for support, you may actually be able to get a quick response to any issues.

Like all things, success will require good social media policies and adherence to them. You can review a sample social media policy here.

Do you think Facebook and work will ever mesh? Leave your take in the comments section below.

Make Smarter Tech Decisions

Get the latest IT news, trends, and insights - delivered weekly.

Privacy Policy