Why your company needs a mobile development strategy

Mobile development is about more than just coding. Mobile websites and apps can have a much greater impact on a company’s bottom line when they are part of a comprehensive mobile development strategy. 

Mobile development revolves around building the websites and apps that people use on their cell phones, smartphones and tablets. The mobile development field is booming – a direct result of continuous advancements in mobile technology, the consumerization of IT and the Bring-Your-Own Device phenomenon. Consequently, companies are ramping up their mobile development efforts as they try to meet the ever-increasing demand for mobile content and on-the-go access via websites and apps for both internal and external users.

The opportunities for companies to make the most of mobile technology are seemingly endless. Mobile websites, web-based mobile apps and native mobile apps facilitate all sorts of business process improvements. For example, mobile technology enables employees to:

  • Perform critical business functions away from their desks
  • Access company resources off-site to make informed decisions quickly or close a deal, and
  • Complete training to satisfy regulatory requirements anytime, anywhere.

It is also easier to market products and services through direct interaction with customers, who, more and more these days, are persistently glued to their devices. Chances are your company is already exploiting mobile technology in some way with the intent to grow sales, improve customer service, increase user satisfaction, or boost worker productivity.

While these projects can, and do, happen on a stand-alone basis, developing mobile solutions without a clear understanding of how the finished product fits into the big picture is risky business. That’s why it’s important for companies to make their mobile development efforts part of a comprehensive mobile development strategy.

What is a mobile development strategy?

A mobile development strategy is meant to focus the organization on using mobile technology to achieve business objectives. A solid mobile development strategy does three things well:

  • It puts an organization’s mobile development efforts in context, i.e., why are we doing this? Who are we trying to reach?
  • It connects those efforts to the broader operations of the company, i.e., how will our users access our mobile content? How will we manage the content? and
  • It integrates mobile solutions into the institution’s long-term business strategies, i.e., how will our mobile content help us grow? How will it help us improve?

Of course, there are still technical details to flesh out, including:

  • The solution: Will you develop a mobile website, web-based mobile app or native mobile app?
  • The development approach: Will you use an in-house development team or outsource? Will you use an Application Programming Interface (API)? Cross-platform development framework? Mobile enterprise application platform?
  • Deployment and management: Will you have to purchase equipment? How will you push the app out to your users? Will you need to purchase Mobile Device Management software?
  • Security: How will you secure the data, the devices and your network?

Has your company made mobile development a priority? How does it plan to use mobile technology to speed up growth? Let us know in the comments section below.

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