Keeping up with mobile device innovation

Customers already use their phones significantly more than other devices when interacting with businesses, and that trend is expected to continue.

But many companies aren’t prepared for the new wave of interconnectivity, which could end up causing major problems down the line.

Shared ecosystem

A report from Forrester Research reveals that most companies focus on minor digital updates, like increasing app downloads, rather than improving the ways in which their technology connects with other devices for consumers.

These shared ecosystems would use data to allow one product or service to tap into another to help consumers.

For example, someone could tell Alexa to add an item to the grocery list, and then receive a notification from a store that has that item on sale.

Refocusing your company’s digital strategy and moving toward a shared ecosystem will be expensive, but this level of interoperability is the way of the future – and you don’t want to be left behind.


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