Display Advertising

Did you know that a B2B Magazine survey revealed that 95% of purchasing agents use the web to conduct research on products and services before making a buying decision?

Merely having an online presence today is not enough.  Businesses need to be able to effectively target and reach out to current and potential customers with laser like precision.  Most have become desensitized to old world mass marketing efforts.  The only way to connect with prospects is through engaging content and a highly segmented approach.

Benefits of Display Advertising with IT Manager Daily

  • Target Audience – Generate interest from a targeted audience.  IT focused sponsorship opportunities allow you to reach a highly segmented audience, helping to increase click through rates.
  • Increase Brand Awareness – Build brand exposure to IT decision makers.  Developing top-of-mind brand awareness is key to driving sales.
  • Drive Clicks to Your Site – Increase your site traffic.  Display advertising can be a driving force whether your goal is to generate white paper downloads, webinar enrollments, or e-commerce.
  • Engaging Content – Display advertising by itself doesn’t get the job done.  The key is to partner with engaging and stimulating content.  This helps dramatically increase click through rates and the effectiveness of your ads.
  • Immediate Action – Display advertising generates immediate responses.  You’ll see instant results, regardless of your marketing objective.
  • Measurable Results – Once your campaign is launched, we provide immediate feedback click through rates and effectiveness.  This allows you to make on-the-fly changes to maximize impact and help achieve your marketing objectives.

IT Manager Daily’s Display Advertising Services

IT Manager Daily is known as a leading provider of quality IT and business technology news and insights for top level IT decision makers.  Many of our subscribers rely on our content and analysis to stay current with the latest stories and trends in their industries.

Our industry-specific subscribers represent a great opportunity for potential advertisers.  Target and get noticed by a large number of high-profile decision makers and watch as your business grows.

E-Newsletter Sponsorships

Sponsor our trusted e-newsletter and connect with a targeted industry-specific audience. Emailed weekly to 62,000+ subscribers, IT Manager Daily’s e-newsletters give you the opportunity to feature your company’s products or services alongside popular and engaging content.  Your company’s logo and name will be linked in our emails, helping you to generate new business and drive traffic to your site.  Leaderboard (728×90) and Medium Rectangle (300×250) spots, with both static and dynamic options are available.

Site Banner Ads

We also offer display and banner ad spots across our site.  Like the e-newsletter, our site is viewed by counted on by top IT decision makers.  IT Manager Daily display ads create brand awareness and drive traffic to your site.  With a variety of pricing options, like our cost-per-click or CPM (cost per thousand impressions), you can choose the strategy that is right for you and see which campaign best fits your budget. Leaderboard (728×90) and Medium Rectangle (300×250) spots, with both static and dynamic options are available.

Advertise with IT Manager Daily

Display advertising on it’s own is not enough.  Marketers must be able to partner with engaging content and target industry specific decision makers.  That’s where IT Manager Daily can help.

If you are looking to drive sales to your business or increase your brand awareness and online visibility, we can make it happen. IT Manager Daily has the tools and the know-how to get you the results you want through online display advertising.

Contact

Contact Stephanie Pilatowski to discuss your goals and to partner with you to customize an IT marketing and advertising campaign to help your reach them.

Stephanie Pilatowski
610-227-0387
spilatowski@pbp.com
Media Kit (pdf)