How customers perceive your security, fail to protect their own

If for no other reason, security today takes on added importance for companies that want to show their customers they’re doing everything they can to secure information. 

According to a Arbor Networks survey, 71% of consumers said they’d think twice about doing business with a company that was victim of a cybersecurity incident that involved customers’ information.

For the most part, they felt like companies were protecting their information. Sixty-four percent of those surveyed said they thought they would always consider their information to be safe on shopping and retail websites or social networks.

However, these same respondents seemed to have some odd ideas about how cybersecurity actually works.

Take unacceptable risks

While these customers were counting on companies to keep their info safe, they were making some serious mistakes that put it in jeopardy.

According to the survey:

  • 55% said they don’t hesitate to click on links from people they know, even if they weren’t expecting anything to be sent, and
  • 36% share the kind of information that are used by security questions, such as birthdays, addresses, vacation plans, etc. openly on social networks.

And perhaps most oddly, 39% said they don’t worry about being hacked because they’re not important enough to have someone go after their information. On the other hand, 36% said they’ve already been victims of hackers.

Whether it’s your own users or your customers, here is a prime example that security involves more than employers or companies. It’s also crucial that users take steps to protect themselves.

One way to encourage this is frequent password changes. If users are taking shortcuts with their own security, this can be one way to limit their exposure to attacks.

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