Google results now bury ‘bad’ businesses

Looks like it isn’t just Santa who knows if you’ve been naughty or nice. Google has announced the search engine’s results now detect businesses with bad reputations.

Google changed the way results are listed, after an online eyeware store supposedly benefited from many negative reviews posted online by unhappy customers to climb to the top of Google’s rankings, ComputerWorld reports.

The store’s owner claimed he actively pursued bad publicity, since he knew it would help his profits in the end by putting his store at the top of Google searches.

In response to that notion that treating customers poorly is good for online businesses, Google announced it has created an “algorithmic solution” that flags online businesses that get a lot of negative attention and assigns them a lower spot in the search listings.

Yet another reason for businesses to focus more energy on creating a positive web presence.