Fake cloud computing services frustrate most IT pros

Most companies say they’re using cloud computing services, and a lot of vendors are selling them. But a lot of what’s being sold is actually a fake cloud service, according to a new survey. 

It’s no secret that many vendors engage in so-called “cloudwashing” — or adding the word “cloud” to any existing web-based service to capitalize on the hype surrounding cloud computing. Typically, those are services that customers connect to through the Internet but don’t meet the standard definition of a cloud service.

According to the National Institute of Standards and Technology, a cloud computing service is:

  • On-demand and self-provisioned by the user
  • Rapidly scalable
  • Built on a multi-tenant architecture, and
  • Billed on a pay-per use basis.

Cloudwashing frustrates most companies

As cloud computing gains popularity, cloudwashing is becoming more prevalent — and it’s starting to bother a lot of IT decision makers.

In fact, 83% of companies are frustrated with vendors that try to sell fake cloud computing services that are really conventional hosting services with the word “cloud” added to the title, according to a recent survey from cloud hosting provider ElasticHosts.

Specifically, among the 200 IT managers surveyed:

  • 67% have been offered so-called cloud computing services that use fixed term contracts rather than pay-per-use billing
  • 40% have been offered services that weren’t elastic or scalable, and
  • 32% were offered services that weren’t self-service.

The good news in those results is that IT pros can tell the difference between cloudwashing and legitimate cloud computing services. However, other people in the company contacted by salespeople may not understand they’re being offered a fake cloud service. Many of those people have likely heard the term but don’t really understand what cloud computing means.

That’s why IT may want to sit down with the people making financial decisions to make sure they understand what a true cloud service is before a salesperson tries to offer them something else.