Big data is a common buzzword in the business industry today, and companies everywhere are looking for the best way to put it to work. In this guest post, Emily Miller offers some advice for companies looking to take advantage.
Although big data can provide a lot of benefits for businesses that want to learn more about their customers, it isn’t an effective method if a business doesn’t know how to collect and organize the data effectively. Below are some tips for mid-sized companies that want to leverage big data to their advantage.
Don’t keep too much
One of the most common problems businesses face with regard to big data is the urge to keep every piece of data they collect. However, with the sheer volume of data available, keeping everything you find isn’t wise or useful. Instead of attempting to store all of the data you encounter, choose the data that is most important to your company and discard everything else.
Develop a strategy for leveraging data
Just storing big data isn’t helpful to your business. You must also be able to analyze the data, draw conclusions about it and use it to alter the way your company operates. Before you begin collecting data, develop a clear strategy for how you will analyze the data, as well as the actions you will take as a result of your analysis.
Know exactly what you need
For each data analysis you complete, determine exactly what data you will use. For example, you may decide to analyze your business’s online reputation using information gleaned from social media websites, or you may decide to analyze which of your advertising campaigns is most effective using information gleaned from your company’s website statistics and recent sales. After you have determined what data you will use for each analysis, organize the data accordingly.
Make changes as needed
Even if you think your company’s implementation strategies, plans for analysis and organization systems for big data are infallible, there is always room for improvement. As you continue to use big data to your company’s advantage, evaluate the effectiveness of each of your plans and alter them when necessary. For example, if you find that your current strategy for leveraging big data is not producing the level of results you expect, try a different strategy.
When you learn how to use it properly, big data analysis can increase your sales, improve your business’s reputation and help you create advertising campaigns that reach your target audience more effectively. By utilizing the tips above, you can ensure that your company’s big data strategy is the best it can be.
You can also improve your big data strategy even more by choosing the right types of storage and organization options for the data you collect. For example, hard disk drives and solid state drives are a popular hardware choice among companies currently utilizing big data. Many companies also find that they gain more benefit from big data analysis when they use storage and organization systems with object access, such as cloud storage interfaces. These systems can store large files of varying types, allowing you to collect everything from geographic data to video files.
About the author: Emily Miller is a marketing professional and small business blogger who contributes regularly to Technected. She is currently working to help startups and small businesses implement technology solutions for their companies.